Alterna's Caviar Anti-Aging Multiplying Volume Shampoo is a gentle cleanser for multiplied volume from root to tip. Ideal for straight, wavy, curly, coiled and tightly coiled hair. Helps to leave hair looking and feeling healthy with an abundance of volume. Helps hair retain moisture. Formulated with a Marine Plumping Complex, a blend of naturally volumizing extracts designed to help thickens hair. Sea Kelp helps to create lightweight wrap around strands to help plump and retain moisture. Keratin, Panthenol & Biotin fortify and strengthen the natural structure of the hair strand.